zrodfx, a visionary lifestyle brand, came to Project 13 for a website built around their clothing line, but we understood that it was so much more. Based on a philosophy of innovation and uniqueness, zrodfx has worked hard to develop a brand that stands for hip creativity.“Sports, fashion, music and culture are pursuits we incorporate into a single imaginative vision,” says TJ Vytlacil, owner of zrodfx.  The challenge to Project 13 was to translate that vision into a highly functional, informative and just plain cool website.

We included content that covered all their bases: Breaking articles on urban culture and fashion, video and photo galleries, an online store and a growing roster of the "who's who" around town sporting zrodfx designs.

Built in Flash with smooth, snappy transitions, content areas that collapse to reveal full-screen, vibrant background images and an MP3 player loaded with music, the new site offers users an enjoyable experience, but one that is always mindful of the zrodfx brand and the difference between ‘current’ and ‘trendy’.

"We've actually found that many of our users come back to the website to listen to music," says TJ. "They'll just collapse the content out of the way and let the MP3 player play in the background. The full screen images act as screen savers for parties and get-togethers. It's really encouraged our customers to continue to spend time with the site."

We also designed the website to have a full content management system to keep it up-to-date. And by storing the content in XML, the site can be indexed by search engines, which accomplished another zrodfx business goal, helping the brand to be found by potential devotees.