Tee Pee Records is an underground label out of New York City whose bands rock hard. Problem was, their website did not.

Built a little bit at a time, the site was a hodgepodge of design and a disorienting maze of information: the content management system couldn’t keep up with the frequent updates of bands, shows, events, and products; the site lacked consistent branding; and the overall navigation was a series of dead ends. Tee Pee needed help, in a hurry. That’s where Project 13 stepped in.

Working from a new site map we developed, we built an intuitive interface that lets users quickly and easily find their way through the layers of good stuff, and a back-end content management system that gives Tee Pee complete content control. We designed a new home page that highlights news and events while promoting albums, tours, and band videos, and let visitors experience the bands for themselves with a custom music player. The band page templates we created give each artist a unique look while maintaining consistent Tee Pee branding, and the tour page now provides venue information and directions to shows as well as show dates and times. All of this was delivered with a look and feel that stayed true to Tee Pee’s hardcore base.

By all accounts, the new site has been a smashing success. Industry response has been positive, Tee Pee’s mailing list has grown dramatically (we also built a branded template for monthly email newsletters), and online sales are up. Rock on!

“The functionality of our new website rocks. The ability to easily integrate, update or modify different facets of the website to promote our bands and encourage direct/on-line orders is a huge benefit in this competitive market.

“With our new newsletter we are able to stay in constant and consistent contact with our fans – we are receiving around 20,000 hits per day and our sales have easily doubled.”  

– Tony Presedo, President, Tee Pee Records