When New York-based photographers' rep Kate Ryan Inc. came to Project 13, they were looking to leverage their well-known logo to communicate a message; amazing results are possible when visionary photographers come together with dedicated producers.

In preparation for a LeBook event in London, we worked with them to develop an agency promotional piece which featured images from their core international photographers. Stark white on the outside and delivering a saturated blast of Kate Ryan green on the inside, this multi-functional handout and mailer helped expand the Kate Ryan brand into a complete package.

Working closely with the client, we helped develop a brand style guide and established guidelines for their mark for future print and promotional projects. We also developed their new positioning statement, “Brilliant photography is a product of vision and dedication,” which concisely lets clients know that when you work with KRI, you get more than just a photographer: you get a dedicated team with an eye for detail, committed to delivering brilliant results.

And hey, drop KRI a line - they would love to put a promo in the mail to you.