BeautySleepUSA.com 

Big Quark LLC, St. Louis, MO, has released a new product called BeautySleep, a 2-oz. dietary supplement that combines anti-aging compounds and cell-protecting antioxidants with sleep enhancers. The product is designed for Baby Boomer women "who want to maintain their youthful appearance while providing a better night's sleep." Some of the notable ingredients include GABA (gamma amino butyric acid), melatonin, lycopene, lutein, valerian and Sensara, a branded ingredient that is clinically proven to: "maintain skin elasticity and tone; slow effects of aging; and protect cellular and tissue health."

The company says Baby Boomers have an estimated $2 trillion in annual spending power and are clearly the largest and most influential consumer segment in the CPG (Consumer Packaged Goods) category. Within that market, anti-aging is the fastest growing segment—at $30 billion currently and forecasted to grow to $70 billion in the next three years.

During sleep, the company explains, is when your body naturally repairs itself from the day's damage. So if you are not sleeping enough or deeply enough, then "you are not allowing your body to properly repair itself," which can actually cause additional stress and faster aging. BeautySleep, the company claims, "helps you get that rejuvenating sleep while nourishing and protecting the skin and body with needed vitamins, minerals antioxidants and anti-inflammatories."

from Nutraceuticals World