As HiT Entertainment, one of the world's leading children's entertainment producers and rights-owners, prepared to develop the “Little Big Club,” a family entertainment project in Dubailand, they needed a logo that would align with their existing brand guidelines, and work well on everything from large, dimensional signage to branded children's apparel. Enter Project 13.

We juxtaposed the existing HiT logo cube with a large circle and “Little Big Club” in fun typography that fit with the brand look and color scheme while adding a feel of dimension and motion. The circle lock-up works perfectly for presenting HiT properties featured in the park, including Barney, Bob the Builder, and Thomas the Tank Engine (as shown).

The senior vice president of corporate and commercial communications for HiT Entertainment offered effusive praise for our work: "There were several other very complimentary emails sent to us by the team in Dubai, but when the CEO of the parent company (Dubailand) approves of the logo, then we know we have done a great job – well done!"