After a lengthy hiatus, Universal recording artists New World Spirits recently reunited for a much anticipated reunion concert and fourth record release, and tapped Project 13 to make sure they did it right.

No strangers to the importance of tightly integrated marketing efforts, members of NWS immediately knew they’d made the right choice. First, P13 poured over the band’s recordings, photos, videos and live performance footage to be sure to capture the sense of freedom and energy always present at the band’s live shows. From there, P13 created a new band identity/logo that could easily be implemented across all mediums. Next, it was on to a rockin’ new website, CD design and event marketing materials for the band. The final pieces of the puzzle were a series of environmental graphics that highlighted an already intense light show which complemented the band’s notorious penchant for flowers and incense. The result was a veritable feast for the senses that had a sold-out audience entranced during the nearly three-hour concert. The presence P13 created for NWS was “just what the band needed to carry their reunion show off as one of the greatest concerts of the year”. And that magic apparently wasn’t lost on the band. Their reunion show has prompted additional concerts and talk of a fifth record the band is currently writing.