The sub-brand logo and graphics are as smart, engaging and lively as the toys themselves, which are heroed on the package to emphasize their anthropomorphic charm!

Check out the full Discovery Channel Grow Toys packaging project.

"After record breaking sales, the best endorsement of good product development is customer satisfaction. The Discovery Baby Grow Toys line has won several awards including "Toys of the Year" Baby Talk Magazine, "Editors Choice" Fit Pregnancy Mom & Baby Magazine, Winner of The National Parenting Center's Seal of Approval and The National Parenting Publication Award."