Building on the Pimp Juice brand we created, we labeled the new drink “Tight” and developed the new “PJ Tight” logo. Maintaining the color scheme from the iconic Pimp Juice gold-and-silver packaging, but shifting the palette to emphasize the lighter, more pure silver, the new PJ Tight design conveys the lighter, more pure qualities of the beverage while upholding its street cred.

Check out the full PJ Tight branding project.