After a lengthy hiatus, Universal recording artists New World Spirits recently reunited for a much anticipated reunion concert and fourth record release, and tapped Project 13 to make sure they did it right.

No strangers to the importance of tightly integrated marketing efforts, members of NWS immediately knew they’d made the right choice. First, P13 poured over the band’s recordings, photos, videos and live performance footage to be sure to capture the sense of freedom and energy always present at the band’s live shows. From there, P13 created a new band identity/logo that could easily be implemented across all mediums. Next, it ...