Art directors and designers are inundated with fantastic photography from outstanding photographers, which means that the key to success in the commercial photography world lies not simply in taking superior photographs, but also in commanding the attention of those art directors and designers who place images before the public eye.

Knowing this, and wanting to develop a presentation package for his work that would be as stunning and remarkable as the work itself, photographer Jay Beauvais came to Project 13. Already thrilled with the work we had done in developing his brand, he was ready to take our partnership to the third dimension.

We took his photographs and made them float. For the portfolio case, we designed a custom-shaped wooden box with finger-joint corners, and suspended the box in an aluminum frame using small wire cables and turnbuckles. Each photo was then enclosed in a Plexiglas portfolio board, which was laser cut to fit the box’s unique shape. The portfolio cover, embossed with the script Pélon logo, completed the package.

The case was a smash, because even the most world-weary art directors had never seen anything like it. And with a case that cool, well, of course they wanted to take a peek at the photos inside …