Studio Network Solution (SNS) was a company on the move. As their cutting-edge technology, including shared-storage hardware and software solutions, began to penetrate the ultra-competitive Media and Entertainment industry, they wanted to rebuild their brand to communicate both their forward thinking and their commitment to creating a meaningful relationship with customers and resellers.

To help them establish this new position and craft their new identity, SNS called on Project 13. True to their core values and beliefs, they didn’t want to just hire a vendor — they wanted to forge a meaningful relationship with a branding partner. We were happy to come on board.

Working hand-in-hand with SNS leadership as well as an independent marketing consultant, we first evaluated the company strengths and challenges to develop an overall marketing and branding strategy, which led to a new tagline that conveyed the company’s passion for innovation and dedication to functionality: Ingenuity That Works™. Clarifying the needs and preferences of end users and resellers, we then outlined a plan that has led to company growth and visibility within the market.

To reinforce this new positioning, Project 13 redeveloped the SNS logo, identity materials, corporate communication pieces, and advertising. We redesigned the SNS website to focus on a strong and consistent user experience, and developed trade-show booths for international events such as NAB, IBC and AES. We also helped develop, introduce, and market new brands, including Evo™, postmap™, Q:COMPLETE™, Ellipse™, Ellipse™ Enterprise and globalSAN™, designing product packaging, application interfaces, marketing materials and even product bezels.

Each new SNS release has been greeted with wide success and acclaim, and as a result, SNS has asked Project 13 to stay involved in strategic decision-making and the continued development of the company.