Silverleaf Construction pursues a particular demographic: high-end home builders and individual homeowners seeking custom framing and remodeling services. Because they knew the right branding could immediately communicate class, quality, and sophistication to this target audience, Silverleaf turned to Project 13 to design their identity.

We developed a stylish yet simple two-color identity that easily and cost-effectively extended into site signage, fleet branding, crew apparel, and marketing materials. Project 13 also sourced the printing and oversaw print production for all collateral pieces, ensuring the finished products equaled the caliber of the brand.

Soon, Silverleaf’s distinctive look could be seen everywhere, helping the company establish a solid reputation, build a strong brand presence, and expand its client base within the competitive home-remodeling market.