Consumers can be wary of purchasing product-support packages. They know they should make the investment, but often they don’t . This decision not only puts them at risk of a big support expenses, but can lead to extended periods of down-time if they don’t have access to professional technical support when it’s needed the most.
 
Studio Network Solutions knows the hazards of this scenario, both for them and their consumers. True to their commitment to building relationships, not just selling products, they wanted to encourage users to pull the trigger on their support packages to ensure that safety net was in place.

Enter Project 13. By creating the Q:COMPLETE™ brand for their support packages, we made it a true "product" to sell. To help “complete” the SNS package, we developed the tagline — “One source. One solution.” — and designed a logo whose bright green signifies all systems are go.

As the branding has been applied to web and print sales materials, consumers and the sales staff have responded positively. Perhaps most important, sales have increased, meaning more and more customers now have Comprehensive, responsive, professional support for every SNS product.