Ralph Lauren

The Big Pony Fragrance Collection Launch Materials

November 15, 2012

A woman’s opportunity to express her character is critical in today’s emerging social values. So, when Ralph Lauren and L’Oreal launched a collection of four new fragrances that “motivate women to play, and express different aspects of femininity,” they called on Project 13 to ensure their message was fun, vibrant and crystal clear.

While adhering to the strict Ralph Lauren brand guidelines, Project 13 designed and oversaw production of the brand’s new media “gift box,” intentionally crafted to present the complete repertoire of scents in a unique and engaging way. The result was an elegant, texture-friendly structure infused with lush ultra-feminine colors and constructed to reveal the iconic new line in its entirety – with every bottle easily taken out with the delicate lift of custom crafted ribbons. A large format brochure, tipped into the lid, outlines fragrance characteristics, personality profiles and iconic Ralph Lauren lifestyle imagery through a series of tabbed pages that correspond with each fragrance “number.”

Project 13 also oversaw production of the media kits, translated for Spanish, German and Italian, and used at large-scale global events. The kits proved highly successful, even surpassing market engagement of the well-known and iconic men’s fragrance line.