POP! Gourmet Popcorn

Brand Development and Packaging

January 6, 2013

The folks at POP! Gourmet Popcorn are seriously passionate about their popcorn. They’ve revolutionized the gourmet popcorn category almost single-handedly by focusing on taste, innovation and the highest quality, all natural ingredients.

Their Popcornologists always pop the corn in small batches, while striving to create the most innovative, ultra premium flavors. Project 13 was called in to create new branding and packaging that would both clearly communicate their message of quality and stand out on the shelf as the premium choice in a fast-growing and competitive market. Project 13’s strong and iconic logo lockup and packaging system allowed the product line to easily expand into what has now become over 30 different flavors, a new line of “lite” gourmet POP! popcorn and numerous co-branded private label packs.

The new brand has helped the Washington-based company grow significantly, even finding itself featured in the Oprah Winfrey Magazine, “O” and Oprah’s own “O List” as well as InStyle Magazine, and on Good Morning America. POP! can be found in many fine specialty shops across the United States and has been selected as the in-flight snack on Alaska Airlines.

White Truffle Bliss was Oprah’s favorite. Just saying.